OUR STORY

Alone We Can Do So Little
Together We Can Do So Much

  • EARLY DAY 2007

    Firtal was started with the early beginning in 2007 when Mikkel and Jesper choose to start their first business Made4men.dk. Soon after that followed their own private label “Razorpit” a new innovation made to increase “living-years” of razorblades.

  • HARD WORK 2007-2013

    Firtal was started with the early beginning in 2007 when Mikkel and Jesper choose to start their first business Made4men.dk. Soon after that followed their own private label “Razorpit” a new innovation made to increase “living-years” of razorblades.

  • VENTURE 2014

    A dream about creating a IT-powerhouse began to arise and was followed by investments in Incover.dk & Helsebixen.dk, two of the largest webshops in our venture today.

  • GOT FUNDING IN 2015

    In 2015 the vision to create the largest IT-powerhouse in Scandinavia began to take form. With the investment from “Lions Cave” (the danish version of Dragons Den) the company valuation jumped to 14 million EURO and minds such as Christian Stadil, Tommy Ahlers & Jesper Buch joined the board of advisors.

  • IT-POWERHOUSE 2016

    Our mission is to educate our team, add new talent and constantly working hard to build a sustainable as well as profitable business. With data as our primary tool and people as our fuel 2016 and the years to come look rewarding and full filling.

  • MARRIED TO MATAS 2018

    Late august 2018, Firtal was acquired by the largest danish Health & Beauty retailer, Matas A/S. With their vision to step up the danish and scandinavian e-ecommerce game, it was a no-brainer. No changes but more horsepower, loads of synergies and knowledge united. Pedal to the metal!

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Wanna say hi? Say boo? Or just wanna share some thoughts? Drop os a line below.

Sales@firtal.com
+45 89880418